Sweat
the game.

Without breaking the bank

Campaign films and posters for Fliff, the social sportsbook.

The films

Fliff turns game night into a social game: pride on the line, never money. The finished films land on this page.

Five friends erupting off a couch at night

THE ERUPTION · five friends leaving the couch as the longshot lands

Living room before kickoff Phone with Fliff picks on a coffee table Fliff brand card

BOARDS · the room before kickoff, the pick on the table, the closing card

The Longshot

Five friends, one fourth quarter. The quiet one finally posts his own pick, the longshot nobody agrees with, and the last play of the night lands it. One real living room, cut like the final two minutes of a broadcast.

IN PLAY · :30 film on its way

A stable kid nails his pick to a proclamation post

THE PICK POST · the stable kid nails his choice above the kingdom's

Torchlit kingdom and tournament arena at dusk Stone honor board with a gold badge Fliff brand card with gold badge

BOARDS · the kingdom at dusk, the honor board, the closing card

The Prophecy

A storybook kingdom shouts its picks before the great tournament; coin wagers were banned long ago, so the realm bets its pride. The stable kid backs the underdog against the royal seer's word, and the underdog takes it all.

IN PLAY · :30 film on its way

The moment

Fliff sells the half-second a pick becomes a story. Drag the line across the room: the same couch, seconds before kickoff and the instant the longshot lands.

The living room quiet before kickoff
The living room mid eruption

DRAG · kickoff quiet on the left, the longshot landing on the right · arrow keys work too

The key art

Six posters for Fliff, each one line over one image, set in the campaign's own type. Built to run as social, out-of-home and app-store art alongside the films.

Couch cushion mid-air with popcorn on ice-blue sky
STILL · "SWEAT THE GAME WITHOUT BREAKING THE BANK" · a couch cushion mid-eruption
Living room from above lit like a stadium
STILL · "EVERY COUCH IS A STADIUM." · the watch party from a blimp's seat
Stone honor board with gold badge at dusk
STILL · "GLORY COSTS NOTHING." · the honor board from the tournament film
Colossal gold coin standing in a city plaza
STILL · "PAID IN BRAGGING RIGHTS." · the free coin at monument scale
Gold coins banking like a flock behind a leader
STILL · "YOUR GUT HAS FOLLOWERS." · one pick leading the flock
Air horn sculpted from ice, mid melt
STILL · "ALL SWEAT. NO STAKES." · the stadium horn recast in ice

Built by RitualAds

RitualAds is the engine behind campaigns and previsualizations for brands from Coca-Cola to Reebok. Three finished cases, playing in place.

Baby Monster

IN · A big-budget family-adventure script, Baby Monster, that had been collecting dust: the magic of Amblin, the wonder of E.T., the scale of Jurassic Park.

OUT · A previsualization trailer that gave decision makers something a script cannot.

THE RESULT · A bidding war between Netflix and Universal, ending with Universal landing the project with Jeff Robinov's Studio 8 producing, the team behind the $180M+ box office hit Nosferatu.

OPEN THE CASE STUDY →

Super Bowl hype trailer

IN · A first-of-its-kind Super Bowl hype trailer, co-directed by Ritual Ads director Steve Davis and Sam Joos.

OUT · AI visuals blended with live-action elements in a cinematic hybrid, set to 2WEI's 'History in the Making'.

THE RESULT · Produced in under two weeks.

OPEN THE CASE STUDY →

Reebok

IN · Reebok's signature-shoe launch for Angel Reese, the most followed WNBA player across all social media.

OUT · A production-ready previsualization delivered within 90 minutes, then the cinematic commercial built on that roadmap for the global launch.

THE RESULT · The Angel Reese 1 sold out globally within hours of going live, all three colorways, one of Reebok's fastest product launches in recent history. "This could rewrite the playbook for sports marketing." · Marla Tellez, Fox News

OPEN THE CASE STUDY →

Ways in

Fliff can start small or start loud. Each shape is scoped with you, case by case.

The test

One spot, one sport, one market. Proof that the sweat translates before a season is on the line.

The season

A campaign across ninety days: films, cutdowns and key art paced to the sports calendar Fliff lives on.

The engine

New work every month. Every big game gets its own film while the moment is still warm.

A first cut can sit on this page within days of a word. A season plan maps onto whichever calendar Fliff picks: kickoff weekends, tip-off nights, fight cards.

Sweat the game without breaking the bank.

RitualAds is the engine behind campaigns and previsualizations for brands from Coca-Cola to Reebok.

The meeting takes thirty minutes.

RITUALADS FLIFF · THE SOCIAL SPORTSBOOK